Discussing a New Coffee Branding Essay Example | Topics and Well Written Essays - 500 words - 3

Discussing a New Coffee Branding - Essay Example The activity is sure to attract consumers, as it provides on-the-spot testing of taste and quality of the product. The consumers will be invited to have mugs of fresh coffee made with that brand, and then, their remarks will be taken by asking them to note down their comments on a special notebook. The team leader will continuously be introducing the new brand to people through a microphone. I would also recommend creating suspense starting some days before the launch of the product. I suggest placing banners and some guessing game ideas written on billboards right at the spot where the product is to be launched. This way, the consumers will remain curious about what is going to happen or what is going to come into the market and into their hands. This will create such a buzz that nobody will want to miss the product and the event in which the product is to be launched. I suggest releasing bits and pieces of details every day to give the boost to the suspense. This will surely drive people crazy about the product and the launch event. I suggest giving people free access to some of the features of the new brand. I recommend that sachets must be prepared for the new brand of coffee, with eye-catching wrappers, and they must be distributed in the launch event. Nothing amuses and attracts consumers more than something being given free about the new product. Those who will not taste the coffee on-spot will take sachets and try them at their homes. This will be very interesting for them and will assure them that there is something good for the product that the company is giving the people a free chance to try it.